AI in Communications: Ethical Implications for Media and Consumers

Author : Mona Gabr

Abstract :The integration of artificial intelligence (AI) in strategic communication is transforming how information is created, disseminated, and consumed. This paper critically navigates through the ethical contours of AI-augmented communication, touching on subjects like automated journalism, virtual influencers, and algorithmic content curation. An analytical approach is used to synthesize existing literature, case studies, and statistical reports to assess the impact of AI on media credibility, audience trust, and ethical communication. The results highlight that as AI brings greater efficiency and personalization, these benefits come at the cost of more misinformation, transparency, and bias. The conclusion includes recommendations for the ethical use of AI applied to communications

Keywords :AI in communication, ethics, automated journalism, media credibility, misinformation, trust

Conference Name :International Conference on Logics in Artificial Intelligence (ICLAI-25)

Conference Place Vitoria, Brazil

Conference Date 12th Mar 2025