Leveraging Business Intelligence to Optimize Strategic Decision-Making: A Case Study of Emaar Properties

Author : Noor Aldossary, Bashaier Alhamad, Fatemah Almareq

Abstract : This paper explores the strategic implementation of Business Intelligence (BI) solutions at Emaar Properties, a leading global real estate developer. By analyzing current processes and proposing tailored BI solutions, the study aims to enhance data-driven decision-making, operational efficiency, and customer satisfaction. The paper identifies critical metrics and evaluates their implications for property management and business strategy.

Keywords : Business Intelligence, Data Analytics, Emaar Properties, Strategic Decision-Making, Real Estate.

Conference Name : INTERNATIONAL CONFERENCE ON COMPUTERS, DATA MANAGEMENT AND TECHNOLOGY APPLICATIONS (ICCDTA-25)

Conference Place : Mecca, Saudi Arabia

Conference Date : 25th Jan 2025