A Comparative Study of Gold Prices and Jewellery Sales in India and Global Markets

Author : Priya Shiva, Priya Vij

Abstract : Gold jewellery plays an important role in India as both a traditional ornament and a popular form of investment. This study examines the trends in gold prices and jewellery sales in India and compares them with major global gold markets to understand how changing economic conditions, consumer demand, and market trends influence the industry. Using recent market data, the study identifies key patterns, similarities, and differences between the Indian and international gold markets and explores the factors that contribute to fluctuations in prices and sales. The findings are expected to provide a broader understanding of the evolving gold jewellery sector and offer useful insights for jewellery businesses, investors, researchers, and policymakers in understanding the changing dynamics of the global gold market.

Keywords : Gold Market, Jewellery Industry in India, Consumer Behaviour, Economic Trends, Gold Demand and Sales.

Conference Name : National Conference on Business Management and Social innovation (NCBMSI - 26)

Conference Place : Delhi, India

Conference Date : 25th Jul 2026