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AI-Driven Decision-Making and Consumer Dynamics in Evolving Business and Technology Systems

18th Apr 2026

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Impact of Embedded Advertising on OTT: Consumer Response in India

Author : Madhura Janorkar, Neha Yadav

Pages : 5

Consumer Preferences and Purchase Drivers in Indias Jewellery Market

Author : Jainam Khinwasara, Sheeva Dubey

Pages : 4

Awareness level of E-Wallet services among rural consumers in Haryana: an empirical study

Author : Uneeti, Dr. Vinod Kumar Bishnoi

Pages : 9

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